Häagen-Dazs Packaging
Working on the Haagen-Dazs rebrand was a really amazing journey. I worked with the creative director very early on, through creative retouching to create various ice cream ingredient compositions for concept approval. Those ingredient compositions then lived on to guide the photoshoots for many flavors. I was even able to participate on a photo shoot and be fully immersed in the creative process.
I worked on retouching final product imagery as well as mechanical file creation for print production. Production included box packaging, pint packaging, ice cream cone packaging, and various print marketing. From dieline testing to 3D mock-ups, design asset management and final file uploads, I worked closely with creative and marketing leads to support different aspects of this project. Seeing these products on the shelves brings me so much pride!
