Chalksplosion Campaign
Here is another one of my favorite projects of my career. Our studio photographed chalk exploding in different colors, sizes and iterations, and I helped with a small team of 3 to create these final varied chalksplosion designs. There were 6 final chalksplosions that each demanded very technical masking, challenging color corrections and photo compositing needs.
Once these chalksplosions were created, they were used throughout a series of print and web campaigns. As the lead production designer I managed several campaigns, partnering with designers to execute artwork appearing on pieces as large as buses and exterior building wraps, escalator and mural pieces, to smaller web banners and header pages.
Production includes final mechanicals with various dielines and structures, retouching and color correction, pulling color proofs for consistency and resolution tests, and managing final deliverables and uploads.
