Purina Beyond Packaging & E-Commerce
I have worked on several types of Purina Beyond packaging including dog and cat food labels, dog and cat food bags, and various snack packs and shippers. The Purina e-commerce packaging is available via their online partners and I worked closely with the creative director to manage design extensions across packaging skews. Production responsibilities include image retouching, mechanical file creation, dieline and color testing, and creating mock-ups.
While working on Purina Beyond I had many opportunities to practice my skills in product photography. Often times I would take photos of the actual product, or packaging mock-ups, for different marketing and digital purposes.
